If you are considering making a podcast, but have not yet made the final decision, you may be trying to come up with good reasons to actually begin. There are actually many excellent reasons to make them, from helping to advance your business, to earning residual money from the podcasts themselves.
Podcasts are very popular as more and more people begin to listen to them. The audience is out there – and waiting for YOU and the information you and only you can provide! Before you give up on the idea, consider some of these reasons to make a podcast.
1. It Can Give You a Break From Writing Blog Content
First, if you have a website or blog where you have a lot of written content, you might be looking at taking a break from it. Having content on your site is a great way to sell products and to advertise services. Having good content can also help you to communicate with your group of readers.
But coming up with fresh content can lead to burnout at a certain point.
If your hands are hurting from keyboard aches and pains and you are running out of creative ways to write a compelling blog post – consider talking into a microphone instead! Many people find it much easier to get information out and to get their point across when they are talking, as opposed to writing. You are saving money with podcasts, by not having to pay someone else to do your writing for you (if you are hiring this aspect of your marketing out) – and you are coming up with an easier way to communicate information to your audience, all at the same time.
2. Podcasts Work For People Who Are Camera-Shy
Another good reason to start a podcast is because you don’t have to be in front of the camera! Some people do make video podcasts (myself included), but you can do an audio only podcast and nobody will think “down” about you!
Perhaps you want to add some multi-media content to your website, but you don’t feel comfortable actually sitting in front of a camera. You can still talk about all the same topics on a podcast, and all you need is a microphone and recording software.
If you think about some of the videos you have watched where someone is just sitting in front of their camera and talking – and not really telling you anything interesting – you are acutely aware those videos aren’t really teaching you anything. So, instead of making a video like that, just do audio! Even if you plan to do video in the future, starting with podcasts is a good way to get used to the idea of talking instead of writing!
3. Podcasts Are Easy to Consume
Another major benefit to recording a podcast, is the possibility of finding a huge audience! People enjoy listening to podcasts because of the information being provided and they are quick and easy to consume.
People can listen to your podcast from anywhere in the world, just as long as they have a device to listen on. Listening is easy as well, whether they are at work or taking a walk (with headphones on while listening), or listening at home while cleaning and doing other chores. I usually do my weekend yard work while listening to podcasts using my ear-buds while working.
By being readily accessible, this will help your audience to grow and make your podcast more successful. This also increases the chances of them sharing the podcast with their friends and family on social media – which also grows your podcast!
4. You Can Use Your Podcasts for Advertising Purposes
Don’t forget, podcasts are not just used to discuss various topics with your audience, but they can also help you earn money! You have heard some podcasts that use pre-roll advertising (or mid-roll or post-roll ads).
When an advertiser approaches you and asks you mention their business name in the podcast itself, you are ready to ramp up your advertising on your podcast!
Some podcasts use affiliate marketing when posting the podcast, along with relevant links to other products.
There are plenty of ways to earn money with a podcast. All of them will help bring more traffic to your website or blog site. And, if you sell products or services on or through your website or blog (and podcast itself), you can create another revenue stream for your family!
All from your comfy living room! (Or walk in closet; or converted bedroom; or your car or “wherever you are”)!
If you are considering whether or not it is worth your time to create a podcast, you only need to ask yourself two questions:
1. Do you have a message to share?
2. Do you want to share it?
If you answer “yes” to both of those questions – give podcasting a try! There is an entire world of people out there who are looking for the content YOU want to share with them!
When you finally decide to start podcasting – it will be benefit them as well as you! And you may just be able to start an entirely different career!